Adding a blog can be one of the simplest things you can do to start generating more traffic to your site. Dynamic content is the key to breaking free from a static website and a blog is a good place to start.
Follow along as we dive into how and why a blog is a good starting point for dynamic content to your site.

Dynamic content in our case is content that changes or updates. Its a reason for people to come back to your site. If they have read all the pages your site has to offer, why would they want to come back? Lets give them a reason.

By blogging you accomplish several things in addition to driving more traffic to your site.

  • You let your readers know what your site/company is up to, what plans you have, and where your site/company is headed.
  • Your site steps out of the impersonal to the personal. A blog over at FreelanceSwitch.com says it best "clients like to know who they are doing business with...it also provides the opportunity to show you’re a real person".

By blogging in a niche that is applicable to what your company or site has to offer you can soon become an expert in that area. More people will come to your blog to read about what you have to offer.

Once you have people coming to your site via a blog, your overall site stats increase and therefor your site becomes more popular. Plus when people come to read your blog they can find other content on your site and hopefully buy what you are selling, or pay for your services.